Join Ventures launches new D2C brand Masqa and keen on further investment

Join Ventures, house of D2C brands of celebrations, announced its foray into indulgent foods with the launch of Masqa – a new D2C brand. The company is looking to hire over 100 employees across the country in operations, sales and marketing to support its ambition for Masqa with an investment of over $7 million within the next 18 months.

Tarun Joshi, Founder and CEO, Join Ventures and Masqa, said this year, consumers across the world shopped for over 100 tonnes of indulgent food from us. “With our commitment to provide consumers a superlative experience coupled with the passion for everything celebratory and love for gourmet, creating Masqa became logical and most relevant addition to our portfolio. We aim to take Masqa across the globe and deliver a gastronomic experience beyond the imagined.”

Joshi added that food is a strong growth area for Join Ventures. “We are looking at investing upward of $7 million in next 18 months on Masqa to give a full stack D2C experience to the consumers. To enable this, we are in the process of building a team of 100 specialists for Masqa.”

D2C brand Masqa promises to deliver a premium gourmet experience to its consumers with carefully curated assortments of delicacies such as sweets, patisserie and chocolates. Join Ventures has a base of over 100 million visitors in 100+ countries across its portfolio of leading brands – IGP; Interflora India and IGPforBusiness, that gives Masqa a strong inception to place it in the league of leading brands in the indulgent food space.

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According to Avendus D2C report, the D2C food and beverage market stood at $5.5 billion in 2020 and is projected to grow at a CAGR of around 40% to touch $15 billion by 2025. The company aims to target the rising affluent Indian households and capture a sizeable chunk of the Ready-to-Eat market with premium, indulgent food offerings from Masqa.