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StudioNEXT collaborates with Venture Catalysts for Shark Tank India as the Startup Ecosystem Advisor

StudioNEXT collaborates with Venture Catalysts for Shark Tank India as the Startup Ecosystem Advisor


StudioNEXT collaborates with Venture Catalysts for Shark Tank India as the Startup Ecosystem Advisor

Shark Tank, the world’s No. 1 Business Reality Show, is making headway into India, the fastest growing and the third largest startup ecosystem in the world. Produced by StudioNEXT, Shark Tank India is all set to provide an opportunity and a platform to entrepreneurs with interesting business ideas, business prototypes or active businesses that will be evaluated by experienced investors & business experts.

Registrations for the first season of Shark Tank India that commenced in June is gaining traction with the masses. Given the dynamic business environment in India, a good business pitch is all that will take for you to turn your entrepreneurial dream into reality. Registrations are currently active on SonyLIV.
StudioNEXT has collaborated with Venture Catalysts as the Startup Ecosystem Advisor for the very first season of Shark Tank India. Venture Catalysts, one of the largest integrated incubator and accelerator companies in India, has been instrumental in developing and nurturing the country’s vibrant startup ecosystem.

Since its first launch in 2001, as Tigers of Money in Japan, created by Nippon TV the format was later adapted as Dragon’s Den in 2005 in the UK and the show premiered in the US as Shark Tank in the year 2009. The format is distributed internationally by Sony Pictures Television.


Indranil Chakraborty, Head – StudioNEXT, SPN

The format of Shark Tank is revolutionary, and we are excited to be producing the very first edition of Shark Tank India. The show will certainly give a boost to the dynamic entrepreneurial ecosystem in the country and we are looking forward to showcasing some interesting ‘pitches’. Will the ‘Sharks’ bite the bait? That remains to be seen. Given the nature of the show, we are glad to have collaborated with Venture Catalysts as the Startup Ecosystem Advisor for Shark Tank India.

Anuj Golecha, Co-Founder Venture Catalysts

In the last 12 years, Shark Tank has helped create multi-million-dollar companies across geographies. Venture Catalysts is excited to partner with Sony Entertainment Television for Shark Tank India as it aligns our Ideology of spreading entrepreneurship bug across the smaller towns and cities in India. Together we hope to see some really interesting ideas coming from far flung Indian towns too or the entrepreneurs from the ‘Bharat’. For entrepreneurs, Shark Tank is not just about monetary gains but the exposure, mentoring and support that they receive. It also provides founders with a direct go-to-market strategy and that is very valuable. We are extremely delighted to have partnered for the show as Startup Ecosystem Advisor to provide our deep expertise in entrepreneurship and building business to make the show a great success.

About Sony Entertainment Television:

Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels, is a part of Sony Pictures Networks India (SPN). Since its launch in October 1995, SET has created a unique space of being the ‘Thought Leader’ in the Indian Television industry with path breaking content and innovation in the entertainment business.

Over the years, SET has continued to bring forth an impressive array of impactful urban stories delivering on the promise of novelty, variety and quality with finite shows like Jassi Jaisi Koi Nahin, Heena, Bade Acche Lagte Hain, Kuch Rang Pyaar Ke Aise Bhi, Patiala Babes, Beyhadh, Ek Duje Ke Vaste, Mere Dad Ki Dulhan and several others. Apart from these, socio-mytho and historical shows like Mere Sai, Vighnaharta Shree Ganesh, Porus, Chandragupta Maurya, amongst others have also enjoyed a positive viewership.

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SET pioneered new waves in television programming with home-grown formats like Super Dancer – which has successfully completed three seasons, Superstar Singer and the most recent – India’s Best Dancer. Furthermore, SET revived Kaun Banega Crorepati, which redefined its weekday appointment viewership, along with shows like Indian Idol, The Kapil Sharma Show, Comedy Circus and Dus Ka Dum which strengthened its weekend leadership.

SET, known for its innovative concepts and exciting formats, is the most preferred premium family entertainment channel reaching 62 million households in India. SET and SET HD are the Top 2 channels driving viewership from premium homes as per BARC PrimaVU. SET is the only media brand to rank fourth, after Samsung and Apple, as the Most Desired Brand of 2020 as per TRA study.

SET’s international feed is available across US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles.

About Sony Pictures Networks India (SPN):

Sony Pictures Networks India (SPN), is an indirect wholly owned subsidiary of Sony Corporation, Japan.

SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN 4 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV – the digital entertainment VOD platform; and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including India’s Best Companies to Work For 2020 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.

Sony Pictures Networks India Private Limited is in its 25th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.

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