As Valentine’s Day approaches, Terribly Tiny Tales (TTT), India’s beloved storytelling platform, known for its poignant narratives on love, unveils a heartwarming Instagram film in collaboration with Philips Airfryer. Titled #MakeNotBuy, the film stars newlyweds Mukti Mohan and Kunal Thakur, advocating for the ultimate expression of love: preparing a homemade meal for your partner.
In a world filled with chaos and busyness, the film encourages viewers to pause and embrace the simple pleasures of life, especially during this season of love. It nostalgically evokes the charm of old-school romance, highlighting the joy of tiny acts of love, like cooking a favorite meal from scratch or crafting a handmade card. The campaign urges people to celebrate Valentine’s Day by adding an extra layer of love and personalization through a romantic homemade meal prepared with the help of a Philips Airfryer.
Anuj Gosalia, CEO of TTT, expressed the essence of the campaign, stating, “The #MakeNotBuy campaign celebrates the nuances of love and highlights the power of simplicity and warmth in expressing love to your partners. With this campaign, we aim to inspire individuals to rediscover the joy of making for their loved ones, transcending beyond the conventional notions of romance.”
Cooking for a partner is often underrated but can be a powerful expression of love, capable of revitalizing bonds and adding a fresh perspective to relationships. The film features Mukti Mohan and Kunal Thakur, adding authenticity and depth to the narrative as they portray newlyweds for the first time.
Pooja Baid, Chief Marketing Officer at Versuni India, expressed her excitement about the campaign, stating, “The #MakeNotBuy campaign is not just about flavors; it’s a celebration of the heartfelt moments we create through the joy of cooking. Our goal is to reach a wider audience, spreading the message that a thoughtful, homemade gesture can create lasting memories.”
The film encourages viewers to opt for a homemade culinary gesture this Valentine’s Day, bypassing elaborate outdoor dinners for a more intimate and personal experience. It celebrates the joy of cooking for loved ones and aims to inspire individuals to experiment with cooking as a way to express affection and strengthen bonds.
This Valentine’s Day, embrace the charm of old-school romance with #MakeNotBuy. Here’s to waking up to baked muffins and coffee with your special someone, creating lasting memories of love and togetherness.
