The co-founders of Venture Catalysts, one of India’s leading startup incubators, are now aiming to disrupting the retail space in India with the launch of RapidRetail –India’s first retail go-to market enabler for emerging and established brands. The team, including Anil Jain and Anuj Golecha Vishal Shah and Poonam Kalra, aim to stamp their authority in the retail brand management space with RapidRetail. Their vision is to establish multiple megastores of iconic Indian FMCG brands throughout the country.
“With RapidRetail, we aim to boost the attempts of strong brands to capture the consumer’s imagination and a lion’ share in the market by offering them the best GoToMarket strategy,” said Vishal Shah, Co-founder and CEO of RapidRetail.
RapidRetail has launched its first retail megastore at Indore and plans and development projects have already started across various regions. The Megastore will also have a pharmacy established within its area that will store a complete range of ayurvedic products. Additionally, every megastore will have a dedicated Vaidya (medical service provider) who will treat patients free of cost.
Anuj Golecha, RapidRetail Co-founder, added “RapidRetail aims to serve the yawning gap that exists in brand empowerment in India that prevents brands from reaching out to multiple cities in India with greater speed and optimally scaled operations, especially for dedicated brand stores and generating brand experience. We are providing a platform for brands that will take care of all the elements of the Go-To Market set up while the brands can focus on their core functions of creating superior products and services.”
RapidRetail will help brands across various stages of the Go-To market cycle such as onboarding, location audit of the places where the stores must be launched, financing, creating marketing plans and strategies to attract and retain consumers to the stores and providing continuous support to ensure steady operations of the store.