Hip Hop/ Rap
Drake Launches Ultra-Exclusive Nike NOCTA x Chrome Hearts Collection
Drake has once again blurred the lines between streetwear, luxury fashion, and cultural status, unveiling an ultra-rare three-way collaboration between Nike NOCTA and Chrome Hearts. The capsule instantly became one of the most talked-about drops of the year—largely due to its headline-making centrepiece: a $39,000 USD puffer jacket.
The release marks the most expensive and exclusive collection in NOCTA’s history, pushing Drake’s Nike sub-label far beyond performance-driven apparel and into the realm of couture-level craftsmanship.
The $39,000 Puffer That Stole the Spotlight
At the heart of the collection is a jaw-dropping puffer jacket that reads less like outerwear and more like a museum piece. Crafted from premium Italian leather, the jacket features a custom “Realtree” camouflage—reimagined entirely using Chrome Hearts’ iconic cross motif. Each cross is embossed and etched into the leather, replacing traditional camouflage foliage with gothic luxury symbolism.
The detailing extends to sterling silver hardware, including Chrome Hearts’ signature dagger zippers and cross-stamped buttons. These elements elevate the jacket into true investment territory, appealing to collectors who view fashion as both art and asset.
More Accessible—but Still Elite—Essentials
While the puffer commands the spotlight, the capsule also includes a co-branded T-shirt and Crewneck sweatshirt. Though comparatively more wearable, these pieces are far from ordinary. Both feature the same gothic cross-camouflage aesthetic, rendered in high-density screen prints and paired with NOCTA x Chrome Hearts branding.
These items reflect Drake’s vision for NOCTA: a label capable of shifting effortlessly between high-performance sportswear and ultra-luxury fashion, without losing cultural relevance.
This release signals a major evolution for Nike NOCTA, which originally debuted as a performance-focused line inspired by late-night training and global street culture. By partnering with Chrome Hearts—a brand synonymous with exclusivity, rebellion, and rock-star opulence—Drake positions NOCTA at the intersection of athletic heritage and luxury craftsmanship.
It also reinforces Drake’s influence beyond music. Few artists can command the cultural capital required to make a $39,000 jacket feel aspirational rather than absurd.
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Availability: Blink and You’ll Miss It
True to Chrome Hearts tradition, the collection is not widely available. Reports suggest it’s being sold exclusively through private “friends and family” channels and select Chrome Hearts flagship locations, making it one of the hardest fashion drops to access in recent memory.
For collectors, the scarcity only adds to the appeal—and the resale potential.
With the Nike NOCTA x Chrome Hearts collection, Drake has set a new benchmark for celebrity-led fashion collaborations. This isn’t merch or hype-driven streetwear—it’s luxury fashion with cultural weight, proving that NOCTA can compete at the highest level of global style.
