How Drake Helped Druski Become Music & Comedy’s Most Influential Internet Star

In 2025, no entertainer shaped the digital landscape like Druski. The comedian, born Drew Desbordes, has built an empire out of observational humor, viral characters, and his multi-platform franchise, Coulda Been Records. From hosting Billboard’s No. 1s Livestream to starring in Justin Bieber’s Grammy-nominated SWAG album, Druski now sits at the center of pop culture’s intersection of music, comedy, and the internet. But before the arena tours, blockbuster brand deals, and celebrity collaborations, there was a defining moment — one co-sign that changed everything. And it came from Drake.

The Drake Cosign That Changed the Game

Before 2020, Druski was building momentum through sketches on Instagram, including his iconic frat-boy character and early Coulda Been bits. But he was still fighting to be recognized beyond social media.

That changed when Drake handpicked him for the Laugh Now, Cry Later music video — a global, chart-topping release that instantly put Druski on the map. Druski openly credits this moment as one of the most important of his career. As he recalls, “During that time, a lot of people didn’t respect me, and once Drake took a chance on me, a lot more brands like Nike and Google followed suit. Drake saw the vision.”

The appearance didn’t just introduce Druski to a new audience — it validated him in the eyes of the entertainment industry. Major labels, artists, corporations and fans suddenly saw him as someone who belonged inside hip-hop culture, not just near it.

That single music video unlocked opportunities ranging from J. Cole’s arena tours to high-profile brand partnerships, setting the foundation for Druski’s multimedia empire.

Turning Co-Signs into Cultural Power

Once Drake opened the door, other industry giants followed. Lil Yachty, Jack Harlow, Justin Bieber, Snoop Dogg and even Leonardo DiCaprio would later collaborate with the comedian — but Drake was the domino that started the chain reaction.

Today, Druski is more than a comedian:

• He is a cultural anthropologist, as fans call him.

• A label owner with viral talent shows like Coulda Been Auditions.

• A touring headliner who blends improv, characters and music.

• A digital powerhouse creating some of the most-watched content on YouTube.

His comedic interludes on Justin Bieber’s SWAG have amassed over 78 million streams, marking one of the biggest crossovers between comedy and mainstream pop music in years.

A Blueprint for the Next Generation

Druski’s rise illustrates a new model for fame in 2025: one where comedy, music and internet culture merge into a single, data-driven entertainment machine. And at the heart of that journey is the moment Drake recognized his talent — giving Druski the visibility and credibility needed to build the modern comedy empire he commands today.