Entering three new cities and taking its national footprint to a total of seven, the Delhi-NCR based shared mobility platform, Revv launched services in Mumbai, Chennai and Jaipur. While operations in Chennai and Jaipur have commenced already, Mumbai is slated to live later this month. However, the scale and fleet size in each of the new cities are similar similar to what Revv has built up in other cities during the last 18 months.
Similar to their services in Delhi NCR, Bengaluru, Hyderabad and Chandigarh, the three new cities will also get a brand new fleet – including hatchbacks, sedans and SUVs. The fleet has been curated to fit the needs of the customers, based on the demand pattern in these markets.
According to Revv, the growth trajectory and adoption of services in Mumbai, Chennai and Jaipur is expected to be at par with the rest of the cities they are functional in.
While the pan-India increase is natural for brand building, Revv also believes that they are more likely to have repeat customers if the availability of their services is found in every city that he or she visits. The added advantage is that a wide network creates more flexibility in managing supply.
With inbound traffic in all three cities being high, for both work and leisure, Revv has reportedly received good responses that went ‘beyond expectations’ and in Chennai “the entire fleet was sold out within a day of going live,” – according to a statement released by the company.
The statement further said, “This is the first time that we have launched 3 major cities in one shot, and it boosts our confidence that we can continue on our plan to scale to 20-25 cities by the end of 2017. We continue to focus all our efforts on simplifying and enhancing the customer experience. Our unique operating model lets the customer literally “order” a car and also gives him the flexibility to start the trip at one place and end it at another. The core elements of the operating model have been carried over to these new markets, for example the pure-play delivery proposition, and fitting the cars with sensors to track driving behaviour and car health.”