Glamyo Health, an Asset Light healthcare startup, has announced a digital campaign – Surgery ka Naya address, featuring their brand ambassador Rajat Kapoor. It shall run across the brand’s social media platforms. The first three videos will be releasing within a month.
The campaign is conceptualized around generating awareness about elective surgeries, and positioning Glamyo Health as a brand that is expert in handling elective surgeries. In the times when traditional healthcare system is overburdened and there is a backlog of surgeries, Glamyo Health is offering hassle-free surgical experience to patients by providing the best and experienced surgeons, the latest and most advanced technology, complete price transparency, zero-cost financing options and other administrative support at admission, discharge and at opting an Insurance to make the journey as pleasant as possible.
Actor Rajat Kapoor said he is happy to be associated with Glamyo health and the way they have brought a change in the healthcare sector by offering excellent and hassle-free services and introducing advanced technology to the patients at an affordable cost. “Glamyo Health is doing its best for the betterment of the patients and has an aim to reach out to a greater number of people and cities throughout India in the near future. I could strongly relate with the essence of the brand and strongly believe that Glamyo health is providing a much needed solution.”
Dr Preet Pal, Co-Founder, Glamyo Health, said they are making the finest healthcare technology accessible even in tier 2 cities, which were otherwise not easily available to patients. “Over the last two years in the pandemic era, the dearth of quality medical services has only accentuated and the burden on the traditional system has multiplied manifold. We are presenting a portfolio of services that is aimed at filling the gap, and the campaign is targeted at creating awareness around the same. We believe that Mr Rajat Kapoor is a perfect fit for conveying the core message of trust to the patients.”
Archit Garg, Co-Founder, Glamyo Health, said Mr Rajat Kapoor has a personality which stands for respect, trust and stability. “He connects with all the sections of the society. Choosing a healthcare provider for a critical event like surgery involves a lot of consideration, especially, after the pandemic people have become more concerned about their health. Therefore, we believe there could not have been a better face for the brand but Mr Kapoor. He understands the vision of Glamyo Health, and can thus convey the message most effectively.”
The brand has also increased its marketing budgets to fuel its rapid expansion and achieve the target of scaling from 10 cities to 30+ cities within the next 12 months. The announcement comes after the recent USD 3mn fundraise for the brand.