Shradhanjali, the Rajkot-based online obituaries startup, is all set to include regional languages and add social networking sites like Facebook and Twitter joining the obits e-commerce market.
Vivek Vyas, the cofounder of Shradhanjali.com, said, “We are adding regional languages to the online obits that will allow people to share their condolences through social networking sites like Facebook and Twitter.”
Shradhanjali.com started initially in English in 2013, now enables people to write obits, biography and condolences for loved ones in ten different Indian languages. Twitter sharing would soon be included in the platform.
Vyas expressed to the media his desire to add e-commerce to the platform given the increasing internet penetration in the country. The company till now has been generating revenue on a subscription basis.
He said, “The obits platform would have e-commerce inbuilt that will allow users to order flowers, condolence cards, sweets and other obit-related products that can be delivered to the grieving family members. Moreover, people are now taking the decision in favour of online obits over traditional newspaper obits.”
Another such platform entering the online obits space is Tributes.in. According to a survey conducted by Tributes.in, the newspaper obituary and remembrance advertisement market size is estimated at more than Rs 350 crore annually from the top 100 cities in India. Out of them, the top 20 cities in the country accounted for more than 60% of the market share.