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Online wedding shopping portal The Wedding Brigade raises 4 crore in Pre Series A funding.

The Wedding Brigade raises Pre Series A funding- mybigplunge


Online wedding shopping portal The Wedding Brigade raises 4 crore in Pre Series A funding.

[dropcap]O[/dropcap]nline wedding shopping portal, The Wedding Brigade, has raised a Pre-Series A funding of Rs 4 crore led by Blume Ventures. There were four other angel investors who participated in the round

The capital infused into the venture will be allocated towards enhancing product and services offerings, growth activities and acquiring talent, said Sanna Vohra, founder of The Wedding Brigade.

“This round of funding gives us the necessary resources to scale our model at an accelerated pace. We will use the fund to extend our reach in Delhi and Mumbai. The aim is to reach more users.”

Founded in 2014 as Indear, The Wedding Brigade is a platform that let users purchase wedding apparel, jewelry, gifts and other essentials. The company aggregates content, products and services directly from wedding vendors and designers. It adds creativity to weddings and simplifies the planning process.

Sajid Fazalbhoy, Principal at Blume VC, said, “The second largest expense for an Indian family post purchase of a home is their children’s weddings. This enormous market opportunity is currently served by a few small fragmented players. The Wedding Brigade’s all-encompassing strategy makes it a very sought after company going forward.”

The Wedding Brigade has also recently introduced a services marketplace enabling users to book venues, hair and make-up artists and mehendi artists online, or through its free expert concierge service.

It has only been launched in launched for users in Mumbai and Delhi, and will soon expand to other cities such as Bangalore, Hyderabad, and Chennai.

Vohra said, “We have a strong and passionate core team, tie-ups with all the leading brands and vendors in the wedding market, and a highly engaged customer base of brides and grooms, as well as friends and family members attending weddings. With our new brand identity, we are poised to make deep in-roads into our country’s high-growth wedding market.”

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