First of its kind, Pinwi app raises funds from mothers because happy children equal happy parents

In a first of its kind, Pinwi raises funds from mothers who have been using the app during its research and beta phase. Pinwi, which stands for Play-Interest-Wise, is a daily-use interactive mobile app for parents to map and manage their children’s evolving interests, impartially. The app is built on acknowledged theories and principles of child development doubled with research on what frames our interests.

At ASSOCHAM’s ‘Startup Summit & Tech Awards 2016’, earlier in the year, Pinwi won recognition as an up and coming startup. The app uses a proprietary data-driven interest mapping methodology to examine data that is collected directly from children over a period of time, to generate useful insights to help parents focus on and respond to their children’s interests. The funds that it has managed to raise will be used for upscaling and user acquisitions.



Pinwi offers insights to parents of children between 6 to 13 years of age, based on the child’s interests. It recommends activities based on these interests and has separate user interface for both, children and parents. While it is the brainchild of Rachna Khanna and Ankit Kesarwani, it is backed by a team of like-minded professionals, teachers, educators and a developmental psychologist – whose idea it was to develop a value solution of decision making for parents.

“There are so many ways to assess children’s appitude and measure their performance, but there is no easy or objective way for parents to map their children’s interests. Our core idea is inspired by a very simple insight – that children stay interested in things that make them happy and that there is no better way to know what makes children happy than to listen to them carefully, smartly and consistently – everyday day after day. We have just turned this insight into data points and this data is meaningful to every parent who wants to make sense of their children’s likes and dislikes and keep up with the ever evolving nature of their interests. With just 5 minutes on Pinwi everyday, parents can stay focused on their children’s interests and never lose sight of what makes them happy. And isn’t that what all parents want – to raise happier more fulfilled children?”, says Rachna Khanna, Chief Executive & Innovations Officer, Pinwi.