Looking to alter the paradigm of social media commerce, Roposo launches its chat-to-buy feature. Through smart chat feature, Roposo has now enabled closure of transaction via its smart chat feature, in addition to facilitating the discovery of products.
So far, most small businesses close transactions via phone calls and have struggled to use a generic chat platforms for business purposes. The unique chat feature from Roposo allows for attaching an image with the conversation as well. The chat-to-buy feature brings less but more intelligent interactions between buyers and sellers and acts as a one-stop solution for buying on chat.
The chat-to-buy feature is uniquely positioned for an audience that is fashion-driven and focuses on small businesses. These small businesses often lose visibility on other social networks when competing with bigger brands that have deeper pockets to bid for the same audience. The new feature is described as another step in Roposo’s endeavour to create a widespread fashion social network that is accessible to everyone. Small and medium-sized retailers are predicted to build brand image more and enjoy financial benefits as well from this innovation.
Mayank Bhangadia, Co-founder and CEO said, “Roposo has been a source of lead generation and engagement for many brands and businesses. The platform is especially popular amongst small-scale sellers who prefer using social media channels to sell their products rather than listing themselves on giant e-commerce sites. The platform’s innovative features, including in-chat smart cards, ease the communication between sellers and buyers. Most importantly, the chat-to-buy feature will now complete the loop of leads, transactions, and engagement by enabling purchases through the platform itself with just a few clicks.”