LS Digital Elevates Leadership to Drive Global Digital Transformation

LS Digital, India’s integrated digital business transformation (DBT) company, has announced the strategic elevation of three senior leaders to Chief Operating Officer (CXO) positions. With this bold leadership shift, the company is sharpening its focus on global growth, client success, and strategic innovation across India, the Middle East and Africa (MEA), the UK, and the US.

Leadership Powerhouse: New CXOs at LS Digital

• Anuraj Gupta has been named Chief Growth Officer (CGO) for India & MEA

• Shantanu Bhattacharyya steps in as Chief Client Officer – Media (CCO)

• Sudhindra CN assumes the role of Chief Strategy Officer (CSO)

These appointments underscore LS Digital’s ability to scale digital-first solutions that drive business outcomes for both global and local clients.

Accelerating Growth and Market Expansion

As Chief Growth Officer, Anuraj Gupta will lead LS Digital’s growth strategy across India and the Middle East & Africa (MEA), focusing on new client acquisition and revenue acceleration. He aims to deepen the company’s integrated media approach by blending data, technology, and creativity across the marketing funnel.

“I’m thrilled to take on this expanded role at a time when brands are demanding performance-driven, integrated solutions,” said Anurag Gupta. “Our media alchemist model gives us a competitive edge to deliver measurable value in high-growth markets.”

Client Success at the Core

Shantanu Bhattacharyya, in his new role as Chief Client Officer – Media, will lead the charge on client success by overseeing seamless delivery across media, data, tech, and customer experience. Shantanu Bhattacharyya’s focus will be on building agile, insight-led marketing frameworks in tune with the evolving needs of businesses.

Driving Strategic Innovation

With a keen focus on innovation, transformation, and integrated thinking, Chief Strategy Officer Sudhindra CN will guide strategic direction across the LS Digital Group. He plans to leverage data, AI, and human ingenuity to create scalable, outcome-based strategies for B2B, B2C, and D2C brands.

“In today’s digital-first ecosystem, strategy must evolve into a living, breathing function,” said Sudhindra CN. “With AI, data, and creativity at the core, we’re crafting future-ready frameworks that align global thinking with hyper-local execution.”

Commenting on the leadership evolution, Rupak Ved, Group Chief Business Officer & CEO – Media at LS Digital, said, “Elevating Anuraj, Shantanu, and Sudhindra marks a critical step in our journey to become a global digital transformation powerhouse. Their strategic foresight will be instrumental in shaping LS Digital’s next phase of growth across India, MEA, UK, and the US.”