6 reasons your start-up is failing

It has never been more lucrative for entrepreneurs to jump into the competitive start-up bandwagon, with investor sentiment strong for the Indian market. The tech-story is growing rapidly in Bangalore, New Delhi, and Mumbai being the major hubs. Besides, areas like Hyderabad, Chennai, Pune, are also emerging fast on the Indian start-up growth map. However, there has been lot of speculation in the industry about start-ups being valuation driven and not profit conscious. Also, there are many start-ups which fail in the first three years. According to statistics published by the Small Business Administration (SBA), about half of all employer establishments survive at least five years and a third survive ten years or more. We give you six reasons why start-ups fail after a promising take off. Lack of market investigation You have to do your research before you take the plunge Pitching a product idea and then building on it without a proper market investigation is a wrong move. Sometimes, the idea of disrupting the market with the launch of a new product can be just based on human instinct, which, in turn can go drastically wrong. It might not offer a solution for the customer’s problem, but instead be a major pain source for them. Lack of competition analysis Even if your idea is brilliant, you have to check out your competition This can be another disaster move. An entrepreneur might assume his idea to be a brilliant option, and just be blind folded by its assumed fortune of success. However, the nature of business for SME’s i.e the free market will sooner or later catch up with your success. There will be more players who will also want to grab a share of the pie. Not identifying your Unique Selling Proposition The start-up market is flooded, you have to identify a unique selling point to stay relevant (Photo courtesy: Shopify.com) Zero identification of Unique Selling Proposition for your product can spell an early doom. Never try and force your product or service; rather try to convince people that they want to spend money on it. The trick to this psyche of the consumer is to persistently highlight the USP of your product as compared to different products available in the market. Try to figure out the Unique Value Proposition which gives you a clear competitive edge. Lack of adequate funds Before you take the plunge into entrepreneurship, make sure you have adequate funds (Photo courtesy: Indian Express) Lack of adequate funds at initial stages can pose a big problem. It is always good to be realistic in the beginning, and identify the right amount of resources to pull your business plan through. In the interim, you may require to invest in more time, money, resources, especially when you realize that the love for the initial concept may be not be necessarily going in the right direction. Likewise, be aware of overexpansion. A slow and steady approach is advisable Not having a realistic business plan Make sure to have a proper business plan before you start off Lack of a realistic business plan can lead to wastage of time and resources. The entrepreneur might not have the right mentorship, and hence a clear vision to drive the team towards the goal. Such a situation will lead to mismanagement of the team as well. A business plan must articulate each aspect in detail including, customer segment, distribution channels, cost and revenue models etc. of their business. Bad location A bad location in case of a start-up which relies on footfalls or foot traffic can be a disaster situation. Even lack of a good internet connection can be dangerous. Having a strategic presence on the social media, which includes important product communication, engagement, and even advisories with the target audience has to be properly managed. Make sure you are visible and available on the social media.

Not identifying your Unique Selling Proposition

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