LS Digital Sets Industry Benchmark with 100+ Ads Data Hub Implementations in India

LS Digital, India’s leading integrated Digital Business Transformation (DBT) company, has crossed a significant industry milestone with 100+ Ads Data Hub (ADH) implementations, cementing its leadership in privacy-first measurement and data-driven marketing. Announced on January 12, 2026, the achievement comes at a time when brands are rapidly moving away from third-party cookies toward secure, consent-based data ecosystems.

As global privacy regulations tighten and consumer expectations around data protection rise, Ads Data Hub has emerged as a critical clean-room technology. It allows marketers to measure campaign performance, attribution, and audience behaviour at scale—without compromising user privacy.

Ads Data Hub at the core of Media Alchemy

This scale of implementation forms a central pillar of LS Digital’s Media Alchemy framework, a strategic model designed to transform how brands approach media and measurement. Media Alchemy blends data and insights, automation, AI, and performance marketing to enable real-time, outcome-driven decision-making.

By leveraging ADH within this framework, brands can move beyond legacy reporting models to gain a unified view of the full-funnel customer journey. The result is cleaner attribution, more accurate performance insights, and the ability to optimize campaigns dynamically across channels.

Rapid adoption reflects growing CMO priorities

The pace of adoption underscores the urgency with which marketers are rethinking measurement. In 2024 alone, LS Digital delivered over 40 ADH implementations, highlighting accelerating demand for privacy-compliant analytics solutions in India’s evolving digital landscape.

These deployments allow brands to conduct advanced analysis—such as frequency management, channel overlap, and incremental reach—that was previously difficult in a fragmented, cookie-dependent ecosystem.

Rupak Ved, Chief Business Officer and CEO–Media at LS Digital, said the milestone reflects a fundamental shift in mindset among marketing leaders.

“In a privacy-first world, CMOs are under pressure to deliver sharper personalization, stronger ROI, and clearer accountability without compromising consumer trust,” Ved said. “Our deep expertise in ADH enables brands to move beyond fragmented metrics and gain a unified, actionable view of customer behaviour, media performance, and business outcomes.”

Proven impact across key industries

The 100+ ADH implementations span multiple high-impact sectors, demonstrating the flexibility and scalability of the solution across the Indian market:

• BFSI & E-Commerce: Cleaner attribution models and sharper performance measurement

• FMCG & Consumer Durables: Deeper audience insights and improved campaign effectiveness

• Auto, Travel & Retail: Channel optimization, frequency analysis, and journey mapping

This breadth highlights how ADH can support both brand-building and performance-driven objectives across diverse categories.

Shaping the future of privacy-first marketing

With this milestone, LS Digital reinforces its position at the forefront of insight-led, privacy-first marketing in India. As the industry enters a post-cookie era, the company’s continued investment in clean-room technology and AI-powered frameworks positions it as a strategic partner for brands seeking sustainable, data-driven growth.