“India is one of the top priorities in the region. We have increased our investments in India by over 30 per cent in the last two years and we are going to increase it even more,” Sam Ahmed, Mastercards senior vice-president of marketing for Asia Pacific, told PTI.
According to Ahmed, the investment plans from Mastercard is line with the “digital India” movement and will help Indian consumers to make digital payments in their day-to-day activities. For this, the company is considering introducing a number of digital payment innovations including Masterpass, face recognition and other online payment methods.
He identified India as having the highest mobile penetration and calls it the key to giving access to digital payment innovations.
Digital and e-commerce engines that consumers what they need are also where the investments will be channelized. “We are planning to do this by partnering with small businesses and merchants and outbound travellers,” Ahmed said.
Movie launches and sponsorship for local sports are being eyed as a part of the company’s marketing campaigns. In line with this, their current brand ambassadors are father-daughter duo of Indian film industry – Anil Kapoor and Sonam Kapoor. “Movies are such a passion in India. The area we are looking at is movie launches,” Ahmed said.