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Urban working women increasingly becoming financially confident: Grip Survey

Urban working women becoming financially confident: Grip Survey


Urban working women increasingly becoming financially confident: Grip Survey

A high percentage of urban working women are financially confident and make their own investment choices and decisions, says a survey report by new age investment platform, Grip.

The survey themed ‘2022 India Survey: How Women Invest’ recorded inputs from 1500 women, aged between 25-55 years on their investment portfolios and factors influencing their investment decisions. It found that not only are they investing to save, but the majority of them are also earning fixed income from a diverse portfolio of investment. 80% of the respondents are choosing alternative investment options like P2P Lending, Real Estate, to leverage income opportunities, post-pandemic.

Speaking on the survey, Nikhil Aggarwal, Founder & CEO, Grip said, “The pandemic has increased the recognition as well as receptivity for investments amongst women. We have witnessed increasingly more women investors, who are financially active and independent on our platform since. Not only are they investing more confidently, but they are also exploring and leveraging alternative investment options to earn more as well. We at Grip are glad to fuel this growth by providing them and investors across India new and diverse investment opportunities that were earlier available only to institutional investors and HNIs.”

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The ‘2022 India Survey: How Women Invest’ also found over 60% of the urban working women to have a diversified portfolio that included alternative investment platforms to further expand and grow it. It reveals how urban working women, have taken the reins of investment in their hands, with 66% of the women surveyed, handling their investment portfolio independently. This shows that the common perception that women don’t handle their investments and depend on others to handle their investments is a thing of the past as the majority have not just educated themselves on the basics, but also focus on the deeper aspects of investing to enable a passive fixed income through a diversified portfolio. Some of the factors driving this were found to be available research on the new investment opportunities and the need to earn passive income beyond their salaries, post the onset of the pandemic.

Some of the key findings from the survey are as below:

  • 90% of respondents invest in traditional investment options such as Gold, Mutual Funds, Stock etc.
  • Over 70% earn fixed income from their investment portfolio
  • 40% of respondents didn’t know how to diversify their portfolio or weren’t aware if their portfolio was diversified
  • Around 30% of women depend on others to handle their investments
  • The highest number of women respondents from New Delhi followed by Mumbai

The ‘2022 India Survey: How Women Invest’ was conducted to understand the participation and independence of urban working women on the investments decisions taken and their process of wealth creation in general over the last two years.



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