Viacom18 Studios partners with Dharma Productions to shape mainstream entertainment

Viacom18 Studios and Dharma Productions have joined hands to bring the much awaited Bollywood films to screen, including Karan Johar’s directorial Rocky Aur Rani Ki Prem Kahani (starring Dharmendra, Jaya Bachchan, Shabana Azmi, Ranveer Singh and Alia Bhatt) and Jug Jugg Jeeyo (starring Anil Kapoor, Neetu Singh Kapoor, Varun Dhawan and Kiara Advani).

The two companies, as per PTI, will also collaborate on Shakun Batra’s next film featuring Deepika Padukone, Ananya Panday, Siddhant Chaturvedi and Dhairya Karwa, as well as Shashank Khaitan’s feature project, starring Vicky Kaushal, Kiara Advani and Bhumi Pednekar. The films which are part of this deal are in various stages of production and are expected to be released over the next 18-24 months. Viacom18 has also acquired satellite rights for these films.

Ajit Andhare, COO, Viacom18 Studios, said collaborating to build a slate of films further strengthens their long-term association with Johar and Dharma Productions. “As Viacom18 Studios scales up and begins a new chapter, we are looking at key partnerships with creators who shape mainstream entertainment,” Andhare said in a statement.

Johar said in Viacom18 Studios and Ajit, they have a partner who not only shares their vision in storytelling but also has their approach to differentiated cinema. “Dharma Productions has been committed to entertaining movie-goers world over with every film and this partnership will further enable it.”

Also Read: Rustorange shines bright on affordable fashion with its contemporary ethnic wear brand

Apoorva Mehta, CEO, Dharma Productions, said the partnership with Viacom18 Studios is a significant step for Dharma as together they gear up to bring back the best of Hindi cinema to theatrical audiences. “We believe that strategic alliances are the way forward for the film industry and this partnership is the stepping-stone to a long-term alliance.”