Burnbill, a new-age cash back rewards programme was launched, which enables you to earn cashbacks ‘everywhere’ and spend it ‘anywhere’ you prefer.
Unlike traditional loyalty programmes, Burnbill doesn’t restrict you to one specific retailer or brand for earning or spending Cashback. Along with the freedom of choice, Burbill Cashbacks do not have an expiry date. This enables customers to accumulate considerable amounts in cashback, across several purchases, over a period of time allowing one the choice of paying, in part or full, for a bigger transaction later.
On downloading the app, all one has to do is sign up with personal details and indicate shopping category preferences to start discovering real-time cashback offers. Enrolling as a member is free of cost and, being a cardless programme, your mobile number acts as the unique member ID.
Burnbill claims to have tied up with more than 2000 merchants across Mumbai and signed up over 50,000 members. The size of the average daily transactions in reportedly INR 5,000 and the programme is already clocking an average daily GMV of INR 1,000,000.
Commenting on the launch, Sailaja Mannava,Co-founder, Burnbill says, “We observed how traditional loyalty and cashback rewards programmes don’t necessarily offer the freedom of choice to consumers. Instead of really gratifying them and helping them derive a robust value from their purchases, they often end up restricting them. Burnbill’s vision is to technologically redesign the Indian consumer retail spending landscape”
By analysing customer behaviour, buying patterns, product category usage through advanced analytics, Burnbill merchant partners can create real-time customised offers for targeted customer segments. It also helps retail business owners avoid unnecessary expenses on business promotion activities.