Aiming to market a reward programme to its consumers and building on the company’s product pipeline, Gurgaon-based mobile marketing and rewards platform Skrilo has raised $1.5 million in angel funding from a group of investors.
The investors include Anuj Srivastava , an ex-Google, CEO and co-founder of Livspace and Arvind Tiku, the founder and group chairman of AT Capital Group amongst others.
Manish Sinha, the founder and CEO of Skrilo, said, “In India, it is estimated that the smartphone usage will jump from 200 Mn to 650 Million in the next three to four years. However, digital advertising is still at a nascent stage and mobile marketing is even a small percentage. Currently, the industry has only intrusive mobile marketing solutions, which is not readily acceptable by the consumers.”
The funds of this round will be used for marketing a reward programme to the consumers and building on the company’s product pipeline, envisioned to provide a compelling value proposition for brands and businesses.
Sinha further added, “Skrilo is a paradigm shift from intrusive marketing & advertising to non-intrusive marketing & advertising. Our platform engages the consumers meaningfully in the mobile space.”
Founded in 2015 by Gaurav Singh and Sinha, Skrilo is a mobile marketing platform, which is based on hyperlocal marketing and big data analytics.
The platform helps corporates, businesses and brands to initiate engagement with the end consumers and then connect with them in a targeted manner. The consumers, in turn, engage with brands and merchants and get incentivised from a portfolio of reward options.
“This is a very large market, a hard problem to crack and scale, and the Skrilo team with its background in creating companies, technologies, and their overall business acumen is one of the best I have come across to solve this complex problem,” said Anuj Srivastava.
Starting with South-east Asian countries, Skrilo aims to expand internationally over the next 2-3 years.