[dropcap]A[/dropcap]iming to strengthen its supply chain and logistics and facilitate the increase in shipment volumes, Snapdeal has pumped in a huge $300 million (about Rs 1,990 crore) over the last 18 months.
Jayant Sood, Snapdeal Chief Customer Experience Officer, told media, “We have seen a significant increase of 1.9 times in shipment volumes. This is on account of increase in assortment on Snapdeal from 12 million to 35 million over the year. We have also expanded our seller base which helped increase shipments.”
Shipment volumes of the city-based firm have seen an increase of 1.9 times. It has grown from 1.29 lakhs daily shipments last year to 2.5 lakhs this year.
Sood also highlighted recent reports by PwC and RedSeer Consulting, which suggests that Snapdeal’s promised delivery time is the shortest across India and that the company has 2 million sq ft of warehousing space across 63 sites and 45 cities.
Sood told media, “The number of sellers on our platform has increased three-fold from 1, 00,000 at the beginning of 2015 to more than 3, 00,000 in 2016… We have invested $300 million towards logistics and customer experience.”
“Unlike other competing marketplaces, which have their sellers under various arrangements, we have no such conflicting interests. This makes Snapdeal more attractive for sellers,” he added.
The company has seen a 60 percent month-on-month increase in FMCG sales while the books category grew by 300 per cent, he told media.
“This blend of expansion of high-frequency categories drives high repeat usage, which is enabled by reliable experience each time. A sharp focus on repeat users and initiatives like same day refunds is helping us chart a distinct course,” he said.