The/Nudge Centre for Social Innovation has selected four non-profit organizations to receive grants from Facebook through its CSR initiative, Facebook Pragati.
The four organizations – Tech4Good, Shakti An Empathy Project, India and Bharat Together and Skilled Samaritan have selected through a robust process from a pool of 1,326 applications. These are early-stage women-led non-profit start-ups, focused on boosting women entrepreneurship through adoption of digital skills and tools.
Ajit Mohan, Vice President and Managing Director, Facebook India, said the platform has always been committed to improving the gender divide on the internet. “We believe that when women and youth have the skills and technology to improve their lives, they can unlock economic and social value for themselves and their communities,” he said. “The potential to support and transform the lives of women entrepreneurs are boundless, and our aim is for Facebook Pragati to promote innovation and economic growth.”
Akshay Soni, Managing Director, The/Nudge Accelerator, said their faith in the power of technology to deliver and amplify impact has been further strengthened with all the tech enabled pivots seen in the non-profit space to deal with COVID-19 pandemic. “We also believe that with just one in five MSMEs being run by women, India is losing out on the globally proven superiority of women-led business,” he said. “We are delighted to be partnering with Facebook to bring entrepreneurial solutions to both these underserved spaces that have the potential to impact millions of Indians.”
Besides the grants, the four selected non-profits will get access to mentorship, whereby they will receive hands-on support in areas like technology, marketing and human resources from renowned experts and industry leaders. They will be imparted courses in fundraising strategy through techniques including targeting and storytelling. The non-profits will also get access to organizational capacity building. The program will work on building second tier capacity within the non-profits, with a series of functional mentors across marketing, HR and technology.
Facebook Pragati, launched in 2020, is an initiative to boost women entrepreneurship. It aims to provide entrepreneurs access to tools, mentorship and resources to help overcome some of the barriers they face to build a successful enterprise using technology.