5 Ad Jingles That Became Tortunes

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Catchiest Jingles

5 Ad Jingles That Became Tortunes

Who likes watching ads? If there was a person called “Nobody” he/she would be the one raising his/her hand. But to everyone’s disliking, there have been so many ads whose jingles have caught on so strong that they’ve almost become reminiscent of the times gone by. For those not in the know, a tortune is a tune that’s like lice. No one wants it stuck in one’s head but gets it for free. Check out 5 jingles that you were humming/singing inadvertently, whether you liked them or not.

Washing Powder Nirma

The tune grabs your attention from the moment it starts off with the twang-like note struck on the guitar. The song talks about milky white cleanliness which doesn’t really apply to coloured clothing. But who thought of that when the world’s men wore white shirts and women donned widow sarees, right? Wrong. Let’s not question the advertisers’ instinct on that because no matter what one says the tune definitely becomes a tortune.

 Airtel’s Har Ek Friend Zaroori Hota Hai

This jingle was meant to bring friends together under one banner – Airtel. The brand in this case used exceptional reinforcement techniques to sell the jingle. The sheer number of times you heard it across various mediums glued the song to your cerebral cortex rather than the quality of sound pulling you to the brand. May be they played it so many times so that ‘Har Ek Friend’ could get a chance to hear it.

 Cadbury Kya Swaad Hai Zindagi ke

Playing on emotions typical Cadbury style, the jazz-ish jingle is wrapped with many layers of optimism and joy with which life is supposed to be dealt with. Everyone loves a bit of inspiration and positivity to pull you out of the dumps and run about in circles senseless. The jingle showed you how that was done.

 Close-Up Toothpaste’s Kya Aap Close-up Karte Hain

This devil-may-care jingle urges one to do the close-up brushing and not worry about the world judging you, which in this case is judging the smile. An upbeat rhythm complemented by uncouth yet jovially sung lyrics make the jingle quite unique.

 Nerolac

When you had to refurbish the ugly walls in your house, the paint that came to mind was Nerolac. The use of well synchronised multiple-paced beats and ecstatically sung lines blended so well that that the jingle became iconic. Most interestingly, a crowd sourcing company recently put out a competition to revamp the original Nerolac jingle in a style of their own. The entries were stunningly varied.

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