Nasscom and Facebook have partnered to launch Design4India studio as an attempt to bridge design and software engineering. The studio is located at WeWork’s co-working space and will act as a studio for web, mobile, augmented reality and virtual reality platforms for startups and designers.
The Design4India initiative looks to integrate design and tech in order to enable design success for software products and the India’s startup ecosystem. The studio offers dedicated spaces for startups and designers to explore, innovate and build in collaboration.
Startups will also get access to UX design process, resources, user testing and AR/VR toolkits to work on their products, find out problems and solutions on redesigning, live testing and search for the most impactful design changes to bring about rapid prototyping of features or products.
Satyajeet Singh, Head – Strategic Product Partnerships, Asia & South Asia, Facebook, said that design as an innovation activity is complementary to R&D, since it transfers research into commercially viable products and services, and bridges innovation with the needs of a consumer. He believes that design should be embedded in every step of product development, from its inception and not added as an afterthought.
Ravi Gururaj, Founder & CEO, QikPod and Member, Nasscom Executive Council said: “The Design4India Studio is our first of many “Open for all” Design studios which is built to foster a culture of testing, learning, iterating and prototyping of products and services — in short: Getting design right. Now is the time for start-ups and scale-ups to pivot their business to meet the requirements of the consumers and I’m confident that this studio will increase productivity, collaboration, and innovation for the entrepreneurs and designers to come and grow together.”