Despite the downturn in the economy and COVID-19, Lamborghini made record sales in India in 2021. The Italian sports carmaker exceeded its peak sales of 2019 when it had sold more than one car per week. Lamborghini’s positive sales come at a time when fellow car makers in India are recording slumps and facing chip shortages.
Sharad Agarwal, head of Lamborghini in India, told ToI that the bounce-back for the brand had been faster in 2021 than what it had anticipated, especially as India had just started to come out of a deadly second wave of coronavirus and there was uncertainty about the performance of the business and the economy.
“However, the demand has been surprising, and we now have a waiting period between seven months and one year on some of our models,” Agarwal said. “While 2020, the year when the COVID-19 outbreak hit the world, was a challenging one for us just like the rest of the industry, things changed positively since October last year. Demand has been strong since.”
Lamborghini sells cars such as the Huracan and Aventador in India. It also sells the Urus SUV, which it introduced in 2018. The Italian sports carmaker recorded its biggest volumes in India at 52 units in 2019. The cars are priced a whopping Rs 4 crore on-road.
Agarwal said a lot of their buyers are first-timers into the brand, and not from the traditional multi-generational business families. “They want to reward themselves for hitting success early on.” The company, no doubt, is benefiting from the boom in the world of startups, which is generating millionaires at a lightning speed. “They have an aspiration to buy our cars, but not sure of where to drive. We create special events where they can come and drive.”
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Lamborghini has been driving in new models and variants in India, almost in line with their global launch such as Huracan STO. The carmaker has made a conscious effort to penetrate deeper into the Indian market, and expose the wealthy in the hinterland to its products and their performance.
