Advertising
Converse and Coca-Cola Launch Limited-Edition Chuck 70 Collection Celebrating Love, Style, and Shared Stories
At the heart of the drop is the limited-edition Chuck 70, which reimagines the sneaker in Coca-Cola’s iconic red and white palette, incorporating the brand’s dynamic ribbon design and script logo.
In a fusion of self-expression and shared nostalgia, Converse and Coca-Cola have teamed up for a new global collaboration that celebrates creativity, connection, and optimism. Launching this Thursday, the Converse x Coca-Cola Collection features multiple Chuck Taylor silhouettes — including a limited-edition Chuck 70 — alongside apparel and customizable pieces.
The collaboration, centered around the idea that “everyone’s a Chuck, and every story is worth sharing,” brings together Converse’s heritage in individuality and Coca-Cola’s legacy of bringing people together.
Vince Staples Leads the Campaign
Grammy-nominated rapper and creative Vince Staples stars as “Chuck” in the campaign, directed by Bradley Calder and shot by Sam Balaban. The visuals blend streetwear aesthetics with Coca-Cola’s familiar warmth, creating a campaign that feels both nostalgic and refreshingly modern.
According to the official statement, the collection “reinterprets the two cultural icons through the lens of style, community, and optimism.”
Converse x Coca-Cola Collection – Chuck 70
The Collection: From Classic Reds to Custom Designs
At the heart of the drop is the limited-edition Chuck 70, which reimagines the sneaker in Coca-Cola’s iconic red and white palette, incorporating the brand’s dynamic ribbon design and script logo.
Additional Chuck Taylor All Star styles will be available in four colorways, each inspired by a distinct Coca-Cola flavor — Classic Red, Bright White, Silver, and Black. Each pair includes customizable details such as interchangeable laces, sockliners, and ankle patches, allowing wearers to add personal touches that reflect their story.
Inspired by Coca-Cola’s “Share a Coke” campaign, Converse is also offering Converse by You customization options, available exclusively in North America and Western Europe.
Beyond sneakers, the capsule includes a fleece hoodie, jersey T-shirt, tote bag, and pom-pom beanie, giving fans a full lifestyle experience that blends casual comfort with collectible cool.
This isn’t Coca-Cola’s first foray into fashion — the brand has previously collaborated with Forever 21, Aéropostale, and Brunch — but this partnership with Converse represents a deeper cultural crossover. It’s a meeting of two timeless American brands that have inspired creativity and connection across generations. “At its core, this collaboration reminds us that the best stories are shared — whether through a favorite pair of sneakers or a bottle of Coke,” the statement reads.
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Release Dates and Availability
The Converse x Coca-Cola Chuck 70 launches on Thursday, while the Chuck Taylor All Star options and Converse by You customization platform will follow in November. The full collection will be available through Converse.com, select retailers, and flagship stores worldwide.
This collaboration promises to be a refreshing blend of nostalgia, art, and self-expression — where every “happy little sip” meets a “happy little step.”
