Energy efficiency and conservation are one of the most crucial pain points in the power sector today. Energy abuse not only reduces the total segregation of power among Indian households and industries but also increases the carbon footprint indirectly. Lighting is a major segment in the power sector that was till now, ruled by CFLs and conventional tungsten light bulbs. In the past couple of years, there has been a rapid shift towards adopting LED as a primary source of providing illumination.
Moser Baer India Limited, one of the leading tech giants in the country and a key player in the emerging LED lighting sector in India, has launched a country-wide campaign to boost its sales manpower and stockists. This move is going to be conducted in sync with the government’s plans to save $2 billion in four years by reducing the energy usage by 10,000MW.
This number is planned to be achieved by promoting LED lighting and improving industrial energy efficiency.
Minister of Power Piyush Goyal had earlier stated about using these savings for providing power supply to around 280 million households in India that are still deprived of electricity, 67 years after independence.
Deepak Shetty, Chief Marketing Officer, Domestic Sales & Marketing, Moser Baer India Limited talking about the need of the initiative said, “Considering our targets for LED business, we have decided to ramp up our presence by increasing our manpower strength and stockists across the country. Our recent interactions in various markets have been very positive and we hope to be able make headway in this market which is laden with opportunity.”
Currently, lighting takes up more than 17% of the electricity consumption in the Indian power sector. With the gap in the electricity deficit increasing rapidly, an efficient lighting solution like LED is the need of the hour.