Garnier aims to stop using virgin plastic for packaging by 2025 and as such, it will reduce the amount of the virgin plastic being produced annually by 37,000 metric tons. The cosmetics brand also wants to become carbon neutral by 2025.
Garnier is a mass-market cosmetics brand of French cosmetics company L’Oreal. The company would use either reusable, recyclable or compostable materials in all packaging, which will save 37,000 tonnes of plastic every year, under its sustainability programme – Garnier Green Beauty.
Adrien Koskas, Garnier Global Brand President, said that from 2022, all plant-based and renewable ingredients used by the company for its products will be sustainably sourced. “We pledge to lessen our impact on the planet and innovate for a sustainable future. It will take time, but Green Beauty will transform Garnier, and we hope the beauty industry as a whole.”
Zeenia Bastani, Garnier India General Manager, said under the initiative, the company is also working with its suppliers and the communities. “It has partnered with Plastics for Change to help with the social impact of plastic pollution,” the brand’s official statement stated. “Through this association, Garnier will support the holistic development of waste picker communities in India. Plastics for Change supports education for children, healthcare, nutrition, financial literacy and empowerment of girls and women.”
Moreover, Pankaj Sharma, L’Oreal India Director of Consumer Products Division said the initiative is their journey towards contributing to a better and more sustainable planet, while also creating a community of their consumers and supporters who can take this journey with the brand.
In 2019, the brand joined forces with Ocean Conservancy to fight against plastic pollution. It mobilized 355 employees, in September 2019, for the International Costal cleanup day. With Ocean Conservancy, an NGO working to turn the tide on ocean plastic for more than 30 years, the cosmetics company will raise awareness of the importance of cleaning oceans and beaches, and encourage employees and consumers to participate in the NGO’s annual International Costal Cleanup, the world’s largest single day volunteer effort to fight ocean plastic.