Powerlook Apparels Unveils Aggressive Expansion Plans, Aims for 50 Outlets Across India by 2027

Powerlook Apparels, a prominent name in men’s street fashion, has embarked on an ambitious expansion strategy with the launch of two new brick-and-mortar stores in Mumbai. Located in Bandra West and Vasai East, Maharashtra, these stores mark the beginning of a robust plan to establish 50 outlets across India by 2027.

The Indian menswear market is witnessing significant growth, with a projected value of Rs 330,000 crores by 2028, according to Statista. Powerlook aims to capitalize on this trend, particularly among the younger demographic, by offering cutting-edge fashion solutions.

Raghav Pawar, Co-founder of Powerlook Apparels, expressed excitement about bringing the Powerlook experience closer to customers. “Our expansion journey commences with the opening of these two offline stores in Mumbai. While e-commerce remains crucial, we recognize the importance of physical stores in enhancing the overall shopping experience. With these launches, we are not only expanding geographically but also enriching the shopping experience for our patrons,” said Raghav Pawar.

Key Highlights of Powerlook’s Expansion Strategy:

• 50 New Stores: Ambitious plan to establish 50 outlets across India by 2027.
• Geographical Phases: Expansion phases targeting tier 1, 2, and 3 cities.
• Product Range Expansion: Addition of shoes, accessories, and new international clothing styles.

Amar Pawar, Co-founder & Chief Fashion Designer, emphasized Powerlook’s commitment to providing unique designs and quality products. “We offer more than 700 SKUs, each one unique, reflecting our dedication to meeting our customers’ demands. With plans to introduce shoes, accessories, and new styles of jeans and shirts, we are evolving to offer a diverse and comprehensive fashion collection,” said Amar Pawar.

Heena Pawar, Business Head of Powerlook, highlighted the brand’s recent presence on popular online platforms like Myntra and Flipkart, which is expected to complement its offline expansion. “The company aims for exponential growth, building on its current revenue close to 100 Cr in FY 2023-24. Additionally, we have recently moved our office to a 3500 SqFt space in a corporate location with a dedicated warehouse. In the future, we are focused on adopting a 360-degree marketing approach by showcasing our products on our platform and all available marketplaces,” said Heena Pawar.

Powerlook’s vision is to be an affordable platform where innovation seamlessly intertwines with individuality, empowering everyone to unleash their inner style icon and make a lasting impact on the world of fashion. With its aggressive expansion plans and commitment to quality and innovation, Powerlook is poised to redefine men’s street fashion in India.