Bitget, a global cryptocurrency exchange and Web 3 company, has unveiled a compelling new brand film featuring the renowned football icon Lionel Messi. The release marks the beginning of the second year of Bitget’s partnership with Messi, continuing the theme of #MakeItCount. This campaign is designed to inspire individuals to transcend their limits, turn challenges into opportunities, and carve a path towards success.
The #MakeItCount 2024 film serves as a testament to the shared values of Bitget and Messi – values centered around perseverance, continuous progress, and maintaining a positive mindset regardless of the obstacles faced. The film traces Messi’s journey from his childhood, overcoming adversity to becoming the Greatest of All Time (GOAT) in football, emphasizing his dedication to achieving goals through persistent progress. This resonates with Bitget’s commitment to making incremental improvements daily, a journey that has seen it emerge as one of the top 5 crypto exchanges from its inception during the crypto winter.
Gracy Chen, Managing Director at Bitget, emphasized the parallel narratives of Messi’s story and Bitget’s growth, stating, “Both the story of Messi and the growth of Bitget serve as a reminder that greatness is not achieved overnight but through persistent determination to make it count. As we continue the #MakeItCount Campaign in 2024, we remain committed to inspiring individuals in the football and crypto sectors and beyond to pursue greatness, as no dream is too big to achieve. Together with Messi, we are delighted to bring crypto to a bigger global stage and drive the mass adoption of crypto and blockchain technology.”
To celebrate the launch of the new Messi film, Bitget has announced a platform-wide competition running from January 23 to January 30. Participants have the chance to win a share of the $20,000 prize pool in BGB, Bitget’s native token, along with tickets to Inter Miami matches at the DRV PNK Stadium.
In the wake of the film release, Bitget is set to expand its engagement with the global community. Plans include hosting on-ground Football Challenge events in emerging markets like LATAM, SEA, and Turkey, where football and crypto adoption are highly passionate. Additionally, Bitget and Messi will explore collaborations in the charitable field under Bitget’s Corporate Social Responsibility (CSR) initiative, Blockchain4Youth. This initiative is dedicated to empowering younger generations by promoting the adoption of Web3 and blockchain while enhancing their knowledge of digital assets.
The partnership between Bitget and Lionel Messi was initiated in October 2022, making Bitget the exclusive crypto exchange partner of the legendary Argentinean football player.
The #MakeItCount 2024 film and the ongoing partnership between Bitget and Messi underscore the convergence of sports and cryptocurrency, symbolizing the spirit of determination, progress, and resilience. As Bitget continues to make strides in the crypto industry, the collaboration with Messi amplifies the message of achieving greatness in both the football and digital asset domains. Watch the inspiring brand film here to witness the shared commitment to making every moment count.